Your vision

Our map

Our job is to ensure your success

We are part of your team

Our Work

Bootstrapped

100%, 300%, 500%, 300% and 100% growth in 5 consecutive years

Highly profitable

Numerator’s fastest growing brand in 2023

$10M DTC revenue in first few months

Nationwide and international distribution in first year

Our founders launched RXBAR and Feastables—brands that rewrote the rules of the CPG industry by scaling from ground zero to commanding market positions. This isn’t just experience—it’s a proven blueprint for success that we bring to your team.

Our Founders

Jim Murray

Cofounder & CEO - Feastables
President - RXBAR

Jared Smith

Cofounder - RXBAR
CIO - Villam Ventures

 Our Focus

  • With deep experience in both founding and in scaling businesses, Profounder has empathy for every inning and we can help with

    • Decision support

    • Organizational design

    • Culture building

    • Leadership tactics

  • • Design a sales roadmap that makes sense for your consumer and your supply chain is vital for success in CPG

    • Develop a marketing strategy that resonates with your consumer and drives return at retail and online

    • Set the right price that aligns with brand positioning

  • • Expand capacity, reduce costs and ensure best-in-class operations

    • Build a network that enables speed and efficiency

    • Optimize operational effectiveness through OTIF, waste, productivity and quality

  • • Clarity, simplicity and visibility in metrics help make decisions with speed

    • Scale your business with a focus on capital efficiency

    • Establish the right margin profile that enables investment in growth

We have empathy for all roles

Nothing is beneath us

As a founder, developing a business requires wearing every hat yourself…

…Scaling a business means building a great team and leading them to achieve your vision