Effective Date: January 01, 2024
Backend CPG, LLC (“Profounder” the “Company”, “we”, “us” or “our”) respects your privacy and is committed to protecting it through our compliance with this policy. For the purpose of the General Data Protection Regulation, we are the data controller. This Privacy Policy (this “Policy”) sets out the basis on which we will process any personal data or usage information we collect from you, or that you provide to us, in connection with your use of our website at the Website.
By accessing the Website, you are consenting to the collection and use of personal information and use practices.
We are subject to various laws and regulations in the jurisdictions in which we operate, including, but not limited to, rules and regulations issued by the United States Department of Commerce and Federal Trade Commission.
The Information We Collect
In General
When you visit our Website, you remain anonymous. We automatically collect certain information about your device, including information about your IP address, device information including, but not limited to, identifier, name, and type of operating system, mobile network information, and standard web information, such as your browser type and the pages you access on our Website. Additionally, as you browse the Website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Website, and information about how you interact with the Website. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about Cookies, and how to disable Cookies, visit link: http://www.allaboutcookies.org.
“Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
“Web beacons” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Website (for example, by generating analytics about how our customers browse and interact with the Website), and to assess the success of our marketing and advertising campaigns. We may also use your information to communicate with you, enforce our Website terms and conditions, and provide third parties with statistical information about our users (but those third parties will not be able to identify any individual user from that information).
Consent
You consent to our collection and use of Device Information by using or accessing the Website. You may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us via email at info@profounderco.com.
External Websites
The Website may contain links to third-party websites. When you click on links on the Website, they may direct you away from our Website. Profounder has no control over the privacy practices or the content of these websites. As such, we are not responsible for the content or the privacy policies of those third-party websites. You should check the applicable third-party privacy policy and terms of use when visiting any other websites.
How We Retain and Share the Information
We will only retain your personal information for as long as necessary to fulfill the purpose we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. We retain personal information for the duration of any actively engaged user of our Website and services and for a period after this time as necessary and relevant to our legitimate operations and in accordance with applicable law obligations. This may include retention necessary to identify, issue or resolve legal proceedings. We may also retain aggregate information beyond this time for research purposes and to help us develop and improve our services. You cannot be identified from aggregate information retained or used for these purposes.
We do not share, distribute, sell or rent any of your personal information, described below, with/to third parties except in the following circumstances:
If you have opted out of our ability to use your e-mail address, we may share your decision to opt out with third parties to effectuate that decision;
If the information is required by law in order to prevent, investigate, or take action regarding illegal activities. In addition, we will share information in response to legal process, court orders, subpoenas, or to establish or exercise our legal rights or defend against legal claims;
To protect the safety of any person including to prevent death or imminent bodily harm;
To detect, prevent, and address fraud, security, or technical issues;
We may also disclose the information to government agency or law enforcement authority or regulatory agency in response to lawful requests by applicable local law enforcement agencies or regulatory agencies, or agencies with responsibility to oversee and enforce national security;
For the purpose of providing and operating the Website we may share personal data with trusted third-party service providers that require access to such data for purpose of providing Website-related services to us only. If personal data about you is transferred outside the European Economic Area (“EEA”), such transfer is conducted by way of the European Commission’s standard contractual clauses for the transfer of personal data to third countries, pursuant to Decision 2010/87/EU as amended, updated or replaced and by way of other mechanisms deemed adequate in accordance with the GDPR. Please contact info@profounderco.com to make a request to examine a copy of the standard contractual clauses; and
If we have your permission to do so.
Privacy Notice for California Residents
If you are a California resident, California law may provide you with additional rights regarding our use of your information, including under the California Consumer Privacy Act of 2018 (“CCPA”). To learn more about your California privacy rights under the CCPA, visit https://oag.ca.gov/privacy/ccpa.
Transfers within Profounder
Our Website is based in the United States. If you are visiting from the European Union or other region with laws governing data collection and use, please note that you are agreeing to the transfer of your information to the United States and processing globally. By providing your information, you expressly consent to any transfer and processing in accordance with this Policy while acknowledging that privacy laws in the United States may be different, and in some cases, less protective, than those in effect in your jurisdiction.
Profounder takes security and legal precautions to ensure the safety and integrity of personal data that is transferred within its organization. Where a transfer of personal data within Profounder involves a transfer of personal data outside the EEA, the personal data that we collect from you may be transferred to and stored at/processed by subsidiaries of Profounder located within or outside of the EEA. Personal data about you is transferred within Profounder by way of the European Commission’s standard contractual clauses for the transfer of personal information to third countries, pursuant to Decision 2004/915/EC or by way of the European Commission’s standard contractual clauses for the transfer of personal information to third countries, pursuant to Decision 2010/87/EU as amended, updated or replaced (together, the “Model Clauses”) and by way of other mechanisms deemed adequate in accordance with the GDPR. Please contact info@profounderco.com to make a request to examine a copy of the standard contractual clauses.
US Privacy Shield
Profounder complies with the US Department of Commerce's EU-US Privacy Shield and has certified adherence to the EU-US Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability. For more information about the EU-US Privacy Shield Framework, visit the U.S. Department of Commerce's Privacy Shield website
(https://www.privacyshield.gov/welcome).
If personal data is transferred to a third party, we will: (i) transfer such data only for limited and specified purposes; (ii) ascertain that the third party is obligated to provide at least the same level of privacy protection as is required by the EU-US Privacy Shield Framework; (iii) take reasonable and appropriate steps to ensure that the third party effectively processes the personal information transferred in a manner consistent with our obligations; and (iv) remain liable for onward transfers of personal data made to third parties. Furthermore, if the third party can no longer meet its obligation to provide the same level of protection as is required by the EU-US Privacy Shield, we will take reasonable and appropriate steps to stop and remediate unauthorized processing.
In order to comply with the EU-US Privacy Shield, Profounder commits to the resolution of complaints about your privacy and have committed to resolve any complaints by European Union citizens relating to this notice, which cannot be resolved directly with our company, through the United States Council for International Business’s E.U.-U.S. Privacy Shield Dispute Resolution Procedures. As further explained in the EU-US Privacy Shield Framework, a binding arbitration option will also be made available to you in order to address residual complaints not resolved by any other means. Profounder has further committed to cooperate with the panel established by the EU data protection authorities (DPAs) regard to unresolved Privacy Shield complaints concerning human resources and non-human resources data transferred from the EU.
Disclosures and Transfers to Third Parties
Where Profounder engages the services of a third party, Profounder will seek to ensure that such suppliers protect personal data with appropriate security measures and prohibit them from using data other than as instructed by the Company. If personal data about you is transferred outside the EEA, such transfer is conducted by way of the European Commission’s standard contractual clauses for the transfer of personal data to third countries, pursuant to Decision 2010/87/EU as amended, updated or replaced and by way of other mechanisms deemed adequate in accordance with the GDPR. Please contact info@profounderco.com to make a request to examine a copy of the standard contractual clauses.
Our third-party service providers may use information (not including your name, address, email address or telephone number) about your visits to our web sites, mobile websites and/or mobile applications across your various devices, in order to provide content and advertisements about goods and services of interest to you across those various devices. If you would like more information about this practice and to know your choices with respect to it, please: visit the DAA opt-out program available at http://www.aboutads.info/choices/ to learn how to opt out of having your information collected in browsers for ad serving purposes.
Where Profounder is under an obligation to do so by law, it may disclose personal data to regulators, courts, tax authorities, or in the course of litigation. We may also disclose personal data to government agency or law enforcement authority or regulatory agency in response to lawful requests by applicable local law enforcement agencies or regulatory agencies, or agencies with responsibility to oversee and enforce national security. In some cases, in accordance with applicable law, it may not be possible to provide notification in advance about the details of such disclosures. The Company will use reasonable efforts to disclose the minimum personal data necessary in such cases.
The Security of your Personal Data
We follow generally accepted industry standards to protect personal data from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, due to the nature of Internet communications and evolving technologies, unauthorized entry or use, hardware or software failure, and other factors, the security of the Website user information may be compromised at any time. Therefore, we cannot guarantee the absolute security of your information and disclaim any assurance that such information will remain free from loss, misuse, or alteration by third parties who, despite our efforts, obtain unauthorized access.
By using the Website or providing information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Website. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on the Website or sending a message. You may have a legal right to receive this notice in writing. To receive free written notice of a security breach (or to withdraw your consent from receiving electronic notice), please notify us via email at info@profounderco.com.
Your Rights
You may have the following rights in relation to your personal data:
Access: you have the right to access the personal data held by Profounder about you and certain information about how we use it and who we share it with. If you wish to access, amend or confirm that Profounder has personal data relating to you, please email info@profounderco.com;
Portability: in certain circumstances, you have the right to receive or ask us to provide your personal data to a third party in a structured, commonly used and machine-readable format, although we will not provide you with certain personal data if it would interfere with another’s individual’s rights (e.g. where providing the personal data we hold about you would reveal information about another person) or where another exemption applies (we can only do so where it is technically feasible; we are not responsible for the security of the personal data or its processing once received by the third party);
Correction: you may insist that we correct any personal data held about you that is inaccurate and have incomplete data completed (including by the provision of a supplementary statement). Where you request correction, please explain in detail why you believe the personal data we hold about you to be inaccurate or incomplete so that we can assess whether a correction is required. Please note that while we assess whether the personal data we hold about you is inaccurate or incomplete, you may exercise your right to restrict our processing of the applicable data as described below;
Erasure: You may request that we erase the personal data we hold about you where you believe that it is no longer necessary for us to hold the personal data we hold about you; or where you believe the personal data we hold about you is being unlawfully processed by us; and
Objection: in certain circumstances, in particular where you have provided personal data voluntarily, or otherwise consented to its use, you have the right to restrict or object to our processing of your personal data or withdraw your consent.
Please note that we will require you to verify your identity before responding to any requests to exercise your rights. For more detail on when these rights apply, or in order to exercise your rights, please send a message to info@profounderco.com. We must respond to a request by you to exercise those rights without undue delay and at least within one (1) month (although this may be extended by a further two (2) months in certain circumstances).
In the event that any person wishes to register a complaint about how we process personal data, please email info@profounderco.com and we will endeavor to deal with your request as soon as possible. This is without prejudice to any right to launch a claim against the relevant data protection authority as stated above.
Use of Cookies
We use cookies to collect information about your browsing activities over time and across different websites following your use of our services. They allow us to recognize and count the number of users and to see how users move around the Website when they are using it. This helps us to improve the services we provide to you and the way the Website works. You can find more information about cookies and how to manage them at http://www.allaboutcookies.org.
Trademark Rights
We and our affiliates, licensors and content providers are the owners of all the trademarks used on the Website. Third parties are not allowed to use and apply any of the trademarks, logos and identifying marks without our express written consent.
Changes
We reserve the right to modify this Policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the Website. If we make material changes to this Policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. Your use of the Website signifies your acceptance of this Policy. If you do not agree to the terms of this Policy, please do not use the Website.
If the ownership of all or substantially all of our business changes, or we otherwise transfer assets relating to our business or any of the services to a third party (such as by merger, acquisition, bankruptcy proceeding, or other change of control transaction), we may transfer or sell your information to the new owner. In such a case, unless permitted otherwise by applicable law, your information would remain subject to this Policy unless we notify you otherwise.
Contact
Please address any questions, comments, and requests regarding this Policy to info@profounderco.com.
We urge you to also carefully read our Terms of Service for more information on the use of our Website.